Change Design Principles:

Organisational Change is Hands-on

The Change Design Works approach is based on five key principles. These principles demonstrate design thinking is an extremely practical, hands-on pragmatic approach. It is user centred, it includes all stakeholders, it is disciplined, it is creative, and it is effective.


A first design principle is empathy. Organisational change needs a 360º user centred appreciation of the issues at hand. We only succeed if we deeply care about what we do, how we do it, and why we do it.


A second design principle is co-creation. Organisational change needs a radical stakeholder inclusive approach. Wicked problems need all view points and all hands-on-deck to have a chance to be solved.


A third design principle is efficient. For a design approach to work we need to stick to the process, use the tools, and be very disciplined. Deep appreciation and creative visualisation can only be pulled off within a disciplined, efficient change process.


A fourth design principle is creative. Wicked problems seldom have an obvious solution, and never have a standard solution. In order to come up with solutions ideation, synthesis and visualisation are crucial.


A fifth design principle is efficacy. We need solutions which work and deliver the projected outcomes. That is why prototyping, testing, more prototyping and more testing is crucial before implementing. Because wicked problems have a one-shot-operation and everything we implement is consequential we need to simulate, prototype and test as much as possible.


Organisational change is and needs to be very hands-on.

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